Over the last 75 posts it’s become apparent that most contests fall into two camps. Those that try too hard and those that don’t need to.
Those that try too hard.
Cheaper watch, lower audience = more effort.
The lower the watches price the more you have to do to win it.The lower the audience of the blog the more desperate the pleas to,like them,friend them,comment on them,like the brand, like the brands twitter account,tell people,repost times many and then another ten steps to get extra entries.
The only good news is your chances of winning that gel watch is going to be pretty good re that no-audience/onerous entry process.
Those that don’t need to.
Contests giving away watches in the $300 and above category are usually offering something of genuine value.taking time to learn about the brand or timepiece is the goal and when there are extra steps they seem well within reason. People with audiences usually got there by being good at what they do.
And then there’s these marketing duds
Companies that require me to like them prior to seeing the contest come off like they are hiding something. If it’s that important for you to be liked, amass metrics for your sales people then maybe spend the time making something people want? Oops I forgot marketing isn’t idealistic in that respect and they’ll try to flog any old dog with superlatives on quality, originality and history that could barely be applied to many of the companies that actually invented most of the improvements in today’s watches;)